Does Social Media take too long?
Jon Baker of venture-Now (see below) has written this guest blog for 24/7.
I've always been told, but now I’ve actually discovered that I get most benefit from Social Media when I engage in discussions, in a structured manner.
Underlying this is a need to have clear objectives, linked to your strategy. This article is about my daily one hour routine - my “socmed hour” (it’s normally more like 40 minutes by the way).
What’s your routine – or when are you going to create one?
My LinkedIn morning routine
- Groups: I’m a member of many groups which I break into 5 categories. I scan one of those categories daily. It takes 10 minutes, the objective: Contribute to interesting discussions, share information etc.
- My profile: Check to see who’s visited my profile. Often I’ll drop them a quick LinkedIn mail to say Hi. It takes 2 minutes, the objective is to engage with potential contacts
- Group discussions: I review responses to any comments I’ve made in discussions. LinkedIn only emails me when somebody responds to one of my comments, I focus on those threads. Those emails go to a specific folder in my email, not my inbox. It takes 10 minutes, the objective is to engage with potential contacts and prospects.
My Twitter morning routine
- Scan through the followers I’m most interested in. Respond to interesting comments. If you think there are too many tweets and not enough time, try using lists differently. It takes 10 minutes, the objective is to engage with potential contacts.
- Produce 10 RTs: Scan through source material looking for interesting tweets and schedule RTs throughout the day (one of my favourite tools, bufferapp is great for this). It takes 10 minutes, the objective is to become known for providing useful material, attracting new followers and engage with existing followers.
- Review best responses to RTs: Look at the retweets from the previous day, look for the one that created the most interest and consider using it as a LinkedIn discussion group topic. Total time 2 minutes and the objective is to source good material for LinkedIn
- New Followers: Review the tweets from my new followers, respond to some and decide to follow them, or not. I take no more than 5 minutes, and engage with new followers
Twitter spare time.
A couple of times through the day I spend 10 minutes (and no more – use an alarm clock), look at tweets mentioning me and respond where appropriate. Read tweets made by people I’m most interested in, respond where appropriate (A-listers). Time: 2-3 minutes. Favourite any tweets I see that I might later RT
LinkedIn spare time.
Look at my home page, like or comment on entries as appropriate, for no more than a minute.
LinkedIn weekly activities
- Group discussions: Start an interesting, useful discussion in each of the groups I’m in every 2-3 weeks. These are based on useful material I can share, seeking views on issues. Using LinkedIn groups for growing business makes lots of sense. Time: 10 minutes. Objective: Engage with potential contacts and prospects.
- Connections: Seek target connections and either connect, get alongside or develop the relationship off line. Time: 10 minutes (excl speaking offline). Objective: Increase business.
That’s about 4 hours a week (equivalent to one networking meeting) during which I get to influence and “meet” a lot more people than one face to face networking meeting.
Fundamental to this philosophy is that:
- providing useful and interesting material is important. This may be mine (blogging) or based on other peoples (sharing good content)
- Social media success requires one to engage in conversation and getting to know people – not pumping out your message and waiting for clients to arrive at your doorstep.
- Doing the right things gets the right results, being unfocussed doesn’t. The default diary and time blocks help with this.
- Some people are far more interesting than others – even if they’re not prospects! Knowing not all networking contacts are equal is important.
- There are some great tools to save time, my 6 favourite social media things in 2011 show some of those tools. But you can’t just automate social media
That's the thinking behind the way I use my time; what's yours?
Jon Baker is a 24-7 Group Director in Milton Keynes. He is a Business Coach, Sales trainer and experienced public speaker. He works with the owners of businesses that have 5 to 50 staff and helps them to create focus, clarity and more profit in their organisation.