Why Facebook restrict your post reach

Monday, 28 November 2016

Taking advantage of Black Friday/Cyber Monday

I'm rarely taken in by these deals, as I keep hearing 'its only a bargain if you needed it'.  So that's a mantra that works well for Michael.

But .... I did take advantage of some Black Friday/Cyber Monday (or more accuratley the weeks before and after that weekend;) ) offers.  I'm always, always, looking to 'sharpen the axe' for new books, material, trainings.  And this last week has been excellent for 'sampling' some good and not so good online content.

Many of the people whose work I admire have had 'tripwire' deals where you can sample there content, courses, metarial etc, for a month, for a drastically reduced fee - usualy $1.

Brilliant.  Now, I know I will run the gauntlet of their Infusion Soft, or <insert as apllicable>,  follow up emails, but that's 'mostly' cool as I say, I like their work so why not truly follow them?  And, there's always the options to unsubscribe / divert to spam if they start taking advantage of my audience.

I am not advocating dive in with a view to never purchasing!!  In fact I'll issue a health warning, if you like someones work, you'll probably like their on line content (they know this hence the trip wire 'try before you buy' deals). Having said that I have experienced some woeful material. Oh, and before engaging, bear in mind the regular fee and your budget, you may fall in love with someone's style, content, methods etc then find you need to raise $3000 to complete the course.

So, get a wiggle on, go check out those mentors, thought leaders and people whose work you admire, see if they have a low cost (sometimes FREE) 30 day offer and try before you buy.   Some people have deals that are always available, but Black Friday / Cyber Monday seems to focus many more on the opportunity to gather more followers.


Lets connect - 
I am on LinkedIn here - www.linkedin.com/in/mickholloway

I am on Facbook here - www.facebook.com/mick.holloway

I am on Twitter - @mick_holloway


Saturday, 18 June 2016

Microsoft buying LinkedIn for $26Bn

So, Microsoft are buying LinkedIn for $26Bn. 
Commercially - that's some story.   Bravo LinkedIn - from an initial IPO valuation of just over $4Bn, closing that day valued at $8.9Bn.  Recently, losing $11Bn in value in one day (05/02/2016), and now valued and purchased for $26Bn.  
That's good work by Reid Hoffman etal - bravo LinkedIn bravo...
Bravo Reid Hoffman Bravo
Bravo Reid Hoffman Bravo

As to why Microsoft would acquire LinkedIn?
To me this could be a smart move by Microsoft. Before they had Bing, they had their s/w on every desk top but knew nothing of their customers...  The value of really knowing all about your clients was a big lesson they learn't from Google.  Hence the investment in Bing, IE and now Edge.  Now Microsoft know a lot about us, crucial insights to what we do/like/want etc. So why LinkedIn?  This Microsoft making a move on the social platforms?  Are they after Facebook, will LinkedIn become less Business / Recruitment centric? 
Days later it seems, having failed to purchase SalesForce, Microsoft valued highly the sales data and sales tools that come with LinkedIn.  Looking even more like a smart strategic move by Microsoft.  And again bravo Reid for knowing the value of your business, bravo.
Microsoft attracted to LinkedIn's sales data and sales tools
Microsoft attracted to LinkedIn's sales data and sales tools
Thoughts anyone?

Lets connect - 
I am on Facebook here - https://www.facebook.com/mick.holloway
I am on Twitter here - @mick_holloway 
I am on LinkedIn here -  https://uk.linkedin.com/in/mickholloway


Wednesday, 13 April 2016

Fancy a different One to One Strategy?

A Quote from Mick Holloway "Don't Expect Anyone to 'Tweet' you a Purchase Order, You have to Meet People.  Book a One to One Today"
                                                Fancy a different approach to your One to One's?

Its no secret (or shouldn't be if my marketing strategy is working :D ) that I am an advocate of Social Media.  Social Networking, Digital Marketing, the whole 'in bound', permission based marketing model.  While I have lectured, presented and trained thousands of people on how to add Social Networking to your marketing mix...  I am also big on 'get it off the screen', the whole people buy from people mantra.

If you ever find yourself attending one of my meetings, the 2nd slide you see will ask .. "Have you had a one to one ?".  I aim to have two a week, trying to lead by example, they never a waste of time because I choose carefully, do my due diligence before hand, so I am sure there's most likely going to be a real expectation of an ROI of the hour we spend together.

I have blogged about having one to one's before - you will find that article HERE

Having a One to One

                                                                         Have One to One's

With this blog, for those that are new to networking - I would like to document and share a one to one strategy that I have used recently to spectacular effect...

If its the first time you have met - spend only 10 minutes each talking about you, your business, what motivates you and what type of contacts you are currently looking to meet - be sure to share your 'WHY'...  If its not the first time you have met, and you know each other's business well - spend 5 minutes each updating on what's new...  Remember - you should have both researched each other before the meeting, and be familiar with their business (good old LinkedIn, Facebook and Google).

And that's it with the 'let me tell you in ever more detail how great my business is' time.  Because this is where the meeting could slide into 'sales pitch' territory, this one to one is too precious, your time is too precious, to waste on a futile sales pitch.

Be sure that you go first, and lets reverse the dynamic, no more talking in terms of 'me', 'I', 'we', you now stop talking about your business and focus on the other person and their business. If you have chosen your one to one partner well, (and you are getting on as people!  As if you don't like each other that's a bit of a show stopper), this focus on THEM will be make them feel great, and feel good towards you, which is handy as next up its their turn to think how they can help you. Try it, it works.

Try a Different Engagement Strategy For Your Next One to One Click To Tweet 

Take turns, first YOU simply spend half the time working out how YOU can help the other person. Really, genuinely work at this, try to see how many ways you may be able to help. Then, all grateful and inspired - its their turn to spend half the time working out how they can help you.

And by 'help' I don't mean whether you can use/buy their products/services yourself (that's a short term bonus if you can).  I mean - think -

  • Who do you know that might be interested in them, their products or services?  
  • How could you, your business or anyone in your network help them grow their business?  
  • Could you work together, maybe on joint ventures?
  • Who do you know that might be able to work with them on a joint venture?

Its clearly far more strategic than hoping to get lucky and meet someone that could end up buying from you, far more productive and respectful than pitching or being pitched.  And a fabulous way to start or maintain a mutually beneficial relationship.
Try a new approach to one to one's

                                                      Try a new approach to one to one's

OK - I sense the need for some anecdotal evidence - which of course I have plenty and happy to share them with you... I know !  Lets have a one to one, face to face if you are in the South East UK, otherwise no excuses we can do this on line as I also have :-
     Skype                       michael.holloway1
     Google Hangout      mickholloway@gmail.com

Remind me to tell you the one about the multi £Bn UK PLC, or the Driving School, the Photographer, and I must share with you the opportunities that came from a one to one with a s/w house discussing ways to help them launch a radical highly disruptive product - that resulted in us having to re-think our whole business model...

Hope to talk - Soon.


Lets connect -
I am on LinkedIn here -  https://uk.linkedin.com/in/mickholloway
I am on Facebook here - https://www.facebook.com/mick.holloway
I am on Twitter here -    @mick_holloway

Thursday, 25 February 2016

Repurposing your Social Media...

Repeats, oh yes - there's gold dust in repeats...

Are you making the MOST of your excellent content?  Those considered, researched, drafted, written and re-written blogs can be working much harder than you may think...

In this blog, I am not looking to discuss which platform you should be blogging on, maybe that's a subject for a later post.  This blog is to encourage you to make the most of the blogs you have created by carefully re-purposing them.

So what is Repurposing?  Simply the recycling, re sharing of original content.  Sharing in different formats (audio, video, infogram...).  Sharing on different platforms, Facebook, LinkedIn etc.  And Sharing at different days / times.

Recycling Logo Blog to LinkedIn to Facebook to Twitter etc
Recycle your Content
Why would you do this?  Surely repeating yourself will discourage people form following you?  Not if you give it some thought, a little planning, a Re-Purposing Strategy no less...

The benefits include -

Efficiency - Making your good content work hard for you.  Increasing your reach, your audience and engagement.

Effectiveness - Repurposing can help you ... BE EVERYWHERE !
      Different People like to engage using different media...
      Different People like different social media platforms...
      Different People engage with social media at different times...

So - your fabulous blog, once posted as a blog, could, when re-packaged, sliced up and 're-purposed', provide you with weeks and weeks of content to share.

As an example lets look at the following... consider a blog, "My Favourite 5 Social Media Tools" (There's a title for the future, 'my top 5' hasn't been done before ;) )

Consider the following (simplified) chart of a proposed re-use strategy...

How many posts from one re-purposed blog

Even on these modest figures you can see the blog would provide over 35 posts and tweets.  And that's just the blog as a 'text' based medium.  We can also present this as a video, audio mp3/podcast, infogram, many more ways to share the blog and its components.

But, it gets better, there's a further dimension, TIME.  Ignoring the affect of Ripples in Space/Time (that too may be a future blog ;) ).  A key strategy in re-purposing is to share your content on different days and at different times...

How many posts / tweets is that now?  We're going to need a bigger calculator...

Actually, we ARE going to need some help.  To have any chance of doing this effectively you have to consider automating the sharing of this content.    Otherwise, all you will be doing all day long would be posting content, I love Social Media - but that's not the way.

LOL - I sense a future Blog 'My top 5 Social Media scheduling tools'.


Lets connect -

I am on LinkedIn here  https://uk.linkedin.com/in/mickholloway

I am on Facebook here - https://www.facebook.com/mick.holloway

I am on Twitter here    @mick_holloway


Monday, 25 January 2016

Brand. Brand precedes Strategy - it HAS too.

Brace yourselves... Incoming whinge... Well at least to start with... Indulge me.

So, I am seeing more and more messages starting with "We are 1st degree connections....."  or similar, as thats a LinkedIn opener, but I get similar from Facebook and worse still as Twitter Direct Messages's.

Some of you may be ahead of me, but what always follows that opening is a blatant sales pitch, or a veiled sales pitch or a request to help the author with some research often by visiting their new website (which is usually a squeeze page).

Each to their own.  That's me being polite, diplomatic even.  But for me this is wrong in so many ways...

1. Because we are connected, friends, followers whatever - doesn't give you any permission to pitch or sell to me.
2. I know a squeeze page when I see one, and adding a count down clock - is an insult to me.
3. I had a reason to connect with you - abuse that trust and... see 5.
4. We are connected, lets engage, I look forward to your posts, respect this and  keep them on topic or...  see 5.
5. You, me, all of us, can be 'muted' or 'blocked' in one click, just so you know ;)

I have blogged about this before, on a single specific incident, a spectacular example of abusing a new twitter connection with the larger DM's, you can read that blog HERE

Social Media is more than ever about understanding your Brand, which defines your target audience, with which you engage with 1st class and always Relevant Content.  Hence, 2016 is increasingly about 'Relevant Content'.  

What's that !   You don't believe me - well this is what Google, Bing, Facebook, LinkedIn etc are looking out for too - its not just me ;).  They all understand you, they have profiled your online (and offline) world, they know what you like and they are keen to deliver to you the BEST experience from your time on their platform - they want you to stay around (that's where they make their money - in case your thinking 'Awww, shucks, how sweet').  Play the game their way, understand your Brand, Define your Audience Persona, create or curate relevant content - and share it.

This is the philosophy we teach and coach, and our Success Circle shows Brand at the centre of everything, once understood, you can look at Strategy, work out WHAT you want from your Social Media, which makes its easier to determine WHO you need to connect to to make that happen.  Once you know WHO, its easy to work out WHERE they can be reached and WHAT you need to be engaging them with.  At 24-7 we show this with the following diagram - 

 Learn more about 24-7's Success Circle
24-7's Social Media "Success Circle"

So, stop connecting just to instantly pitch me.  Putting that another way, respect me, respect your audience, more importantly respect your brand.  If this blog leaves you thinking "what the..." Can I suggest you read Simon Sinek's "Start with Why" and Seth Godins Tribes.  Don't be cheap - don't be Sheep.

And remember Brand precedes Strategy.

Tuesday, 1 September 2015

The Top 8 Mistakes of A LinkedIn Profile Photo

Importance of your LinkedIn Profile Photograph

I LOVE Infographic's.  Good Info graphics, obviously - I just find it easy to grasp the information being shared, particularly data and numbers.  I think that puts me into the psychological learning category - Visual-Lazy... Sounds right ;)

Recently, with our members and students, we've been looking at content, and encouraging our members to keep their various profiles up to date... Which starts with their profile photo.  I posted a blog on the subject Does your Profile Photo Matter?

And, today I came across, this great little Infographic, informative, accurate and humorous... Tick's all Michael's boxes :D

Dear reader, I present to you, by Jamie Shanks, 8 mistakes people make with their LinkedIn profiles. A fairly comprehensive list, although I would add the wide angle holiday shot with our hero a dot on the horizon, skiing down a mountain or waving in front of the Eiffel Tower / Big Ben / White House / Great wall / Taj / Ayres... etc.  

I can confirm I have witnessed all of these...

Here's the link to the original article : http://www.salesforlife.com/linkedin/8-things-to-avoid-in-your-linkedin-profile-photo-infographic/


Lets connect -

I am on LinkedIn here  https://uk.linkedin.com/in/mickholloway

I am on Facebook here - https://www.facebook.com/mick.holloway

I am on Twitter here -    @mick_holloway


Thursday, 27 August 2015

Pitching a new follower on Twitter #EPIC #FAIL ?

Pitching a new follower on Twitter #EPIC #FAIL ?

Once again, I'm pondering, asking myself a question I have asked myself an awful lot, and an awful lot more lately...  Is It Me?

Could it be?  It could be, maybe so!

What now, what just happened Mick?... I hear you ask.  Well thanks for asking, because this would be a short Blog if you didn't.     I'll tell you what just happened...

Image of some fools Gold - depicting my work is far from done

Twitter relax the rule over the number of characters you can send in a Direct Message (DM).  No longer are you limited to 140 characters.  I get that, its a good strategic move.  Remember you can only DM people you follow and they have followed you back.  People you are engaging with (or should be) so why not relax the message size and accelerate the relationship - allow more, rapport?

Day one, a new follower on Twitter.  I go check them out, as I do, and I find things of interest, synergy and reasons to follow them back.   Which I do.  Tick, one more worthwhile connection, adopt smug mode and reward myself with a coffee, it's tough work... I've earned it.

On returning to my desk, caffeine levels slightly improved, there's a DM from my new connection. Get in there, see, SEE, knew I chose well, I was right, good call - here we go another Networking connection of value, to learn from, to help as I can, to grow with etc etc .

You can see where this is going, no doubt.  It was such a disappointment.  My first DM greater than 140 characters and it was 1021 characters of crude, direct sales pitch, <sigh>.  Worse, it was selling me 'Done for you' outsourced Social Media services.  A couple of things...

1. Someone hadn't read my profile.
2. Someone was just grabbing followers = I'll pick one from - 'Block', 'Remove', 'Mute', 'Unfollow'    
3. Someone, maybe, doesn't understand Social Media?
4. Nelson will get his eye back before I would let them near my business, let alone my social media.

My work is far from done, we train entrepreneurs and SME's how to use Social Media Effectively and Efficiently.  Connections and relationships then if its right the sales funnel appears all on its own.

Long story short- Pitching on a DM to a new connection is a wrong as it gets, so last century - I wonder if they are on MySpace?

Love this quote "Its called Social For a Reason" (I first heard this from @childsdesign).

A new follower pitches you in their 1st DM Tweet - How NOT to do #Social #Media?  Click to Tweet 

Is It Me?   LOL - Of Course Not ;)


Lets connect - I am on LinkedIn here -  https://uk.linkedin.com/in/mickholloway
I am on Facebook here - https://www.facebook.com/mick.holloway 
I am on Twitter here -    @mick_hollowaywww.24-7.so